Ji Lee at AIGA Small Talks

I had a chance to get out and see Ji Lee's talk for AIGANY last night. Lee is the Creative Director at Google's Creative Lab. He ran through a number of his personal and professional projects, and showed some pictures of his cats. I hope AIGA will keep hosting web/new media talks like this. Here are a few of the inspiring bits that stuck with me.

I was and am still blown away by this series of video interviews asking people in Times Square "what is a browser". Apparently 8% of people know what a browser is. Which of course makes marketing a browser kind of challenging. Lee showed these videos promos for the Chrome browser.

Goolery: A gallery of projects made with Google's tools or mashups of Google products.
WTC Logo Preservation: Preserving the WTC's design memory via the Flickr community
Bubble Project: Viral community project almost a prototype for later viral work for the New Museum
Favorite Places: Promoting Google maps by having celebrities map their favorite places in their favorite cites.